Reebok has recently introduced a series of advertisements displaying women as objects being categorized based on their physical being. The scantly clad women displayed in the ads bear no personality and are simply used to sell the product. In the commercial displayed in this post, the actress never makes contact with the product, but viewers see plenty of her physical attributes. Has Reebok taken the idea of “sex sells” to an alarming level?
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As a mother of a daughter that is of the age these ads are aimed at, these are the types of ads that infuriate me. I wish Reebok as well as other companies would realize women of all shapes and sizes are beautiful. There focus should be on how healthy a women is not how sexy! Look forward to future blogs!
ReplyDeleteI am trying to understand what that advertisment has to do with selling shoes. I feel like they are trying to use the desire women have for the "perfect body" and link it with their athletic shoes. It definitely has an effect on how I feel about my own body, and it honestly isn't a very relatable advertisment. Just another stupid way to draw in people's attention.
ReplyDeleteI personally like this ad. It really caught my attention and truly intrigued me. This women is wearing cotton underwear not lace thongs, and she's not a stick figure.I don't think it is offensive at all. At least this ad is trying to promote a healthy lifestyle of getting out and exercising and walking. We are in a world of laziness right now and at least they are sending the message of getting out and doing something!! I'm sure I'm going to get alot of slack on this comment but hey at least it will promote a lively conversation.
ReplyDeleteI agree that it is promoting exercise and it is not harmful to emphasize working out, being tone, etc. The format did not seem seductive or scandelous to me. They did use advertising techniques of minimally dressed women to attract viewers, but that is their objective. They did not use seductive music or clothing. I think they promoted getting healthy and fit over being sexy. It would be nice, however, to show a man dealing with issues of fitness instead of always women. It gives the perception that women are always obsessing over their looks, when guys obsess over their looks too, they just aren't sterotyped with this "problem"
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