Dove’s Evolution advertisement is a realistic demonstration of what extremes models must go through in order to be shown in a variety of mass media, including advertisements. Women are being transformed by not only make-up artists and hairdressers, but also with the technology of digitally enhancing the beauty of these women. Dove’s Campaign for Real Beauty has been accepted immensely worldwide, with several print advertisements and commercials being released following this Internet-based viral marketing campaign.
Dove’s Onslaught advertisement focuses on the effect the beauty industry has on young girls growing up in a world of hyper-sexuality and the notion that sex sells with women being sexual objects. Is Dove on the cutting edge of leading a revolution for women and girls? By Dove exposing the public to the extremes women go through to achieve this idea of perfection, are they empowering women to accept themselves and for others to accept women for their inner beauty more so than their outward appearance?
Has Dove’s Campiagn for Real Beauty finally gotten the media away from the fad of showing women in perfection in advertisements? Probably not, but stars like Kim Kardashian and Kelly Clarkson have recently expressed disgust towards media outlets that have digitally enhanced their appearance. Are controversies like these helping women of all shapes, sizes, colors, and body types begin to accept themselves and their bodies?
Subscribe to:
Post Comments (Atom)
I didn't realize how much we can be photoshopped to look so good!! Is sad we can't look like ourselves!
ReplyDeleteI believe that the Dove Campaigns are a great start to presenting images to society which display other body types other than the ideal image. Advertisements continually bombard women with the definition of perfection, which places emphasis on being extremely skinny, being tall like models, as well as having big boobs, lips, etc. While Dove Campaigns make a powerful impact,the majority of images in the media still display negative and harmful messages to women. If explicit advertisements are present in the media, society will continue to be affected by the pressure of these images, therefore causing a rise in plastic surgeries, eating disorders, and unhealthy body ideals.
ReplyDelete