Is This Empowering Women?

Playtex has different advertisements currently being broadcasted where average women are being displayed in little clothing and a Playtex bra. In your opinion, is this empowering to you to see normal sized women talking about their different sizes and shapes of their breast? Is it still making women appear as sexual objects? Would the campaign be perceived differently if all the women had fit bodies? Do you think that Playtex has changed the ideal of what is beautiful and acceptable by having normal sized women in their ads?