Heidi Klum, as a spokesperson for Jordache Jeans, has demonstrated power for women in Jordache’s advertisements. Unfortunately, this power is a sexualized power, which is hardly empowering. In both of these ads, Klum poses topless with her blonde hair draped over her breasts, tightly gripping a whip in her fashionable jeans. We see her sultry eyes, her tussled hair, and her gorgeous figure standing over a city and this tells a woman that’s all you need. Women can rule the world with a hot body and a whip, not intelligence, not a giving heart, not hard work.
Is this dominatrix kind of woman one women desire to be? One women want men to see them as? Is this the kind of power we have at home? In our workplaces? At school? After all the years of lobbying for women’s rights, is this really the only power women have gained?
I definitely don't think this is the kind of role model we should look after in any woman after getting all of these rights for women. I don't feel as if these ads even make her look powerful. Her nakedness makes her look less strong and more vulnerable anyway.This is definitely not what we should be looking up to in a woman. No young girls should be exposed to this or wanting to be this way.
ReplyDeleteI agree with Lindsey 100%!! I have no great incentive as an older woman to buy things because of women being half naked on an ad...so what consumer does this ad reach to encourage to buy the jeans? men and young women??
ReplyDeleteOkay, so this is a jean ad, and they want you to focus on the jeans, hince her not wearing anything else, however, that pulls your attention away from the jeans, in my opinion. In the second picture especially, I am looking at everything else because there is so much to look at rather then her jeans. With the black and white and the way they have her looking at the camera in the first picture, they are trying to have it be so seductive. To model jeans, why do you have to have your shirt off? I think the company or whoever designed this ad, went further then they needed to go.
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